Calendar 30 minutes per month dedicated to personal marketing over the next 12 months. Invite another professional service provider to start a personal marketing program with you or do it on your own. During the 30 minutes, create a bullet-point list of three to five marketing action steps that you will carry out over the next 30 days. These should be action steps that you know will make a positive difference toward growing your practice. Examples of marketing initiatives:
- Call accountant Jerry Smith, who is well connected and has referred you business, and take him to lunch to acknowledge his help and prompt future referrals.
- Offer to speak at an upcoming business meeting or conference to raise your visibility.
- Work with a writer to publish an article for your firm's website or the local business journal.
- Offer to introduce a financial planner you know to a banker friend. They may be able to generate business and thank you with increased referrals.
- Contact your network to gain an introduction to or background information on a potential client. Get in touch with the prospect.
Follow through on the action steps throughout the month when you have a few minutes here and there. This strategic marketing approach will keep you focused between assignments.
.jpg)
No comments:
Post a Comment